Company News Archives - AI Global Media

World Menopause Day

Akeela — Wed, 18 Oct 2023 11:23:52 +0000

By Paula Allen, Global Leader and Senior Vice-President of Research and Total Wellbeing at TELUS Health

With Menopause Awareness Month now underway for the month of October, it’s vital that workplaces take this time to consider how their policies and practices support health issues, as they will also impact women dealing with menopause.

Menopause is a simple fact of life, and very much a reality in the workplace. However, it isn’t paid much attention in the workplace as a health issue and therefore it is rarely managed in a way that is optimum.

In fact, research commissioned by Koru Kids found that a million women changed or quit their jobs due to a lack of menopause support and in turn, this loss of experienced workers has cost the economy £5 billion and with recruitment challenges ongoing, these losses will only cause further productivity and talent challenges for businesses.

In our Mental Health Index, we found that nearly half of UK employees (47 per cent) reported doing their job when feeling unwell (physically or psychologically) at least one day per week.

Eradicating this stigma and inaction starts with education. This can include wellbeing sessions on all aspects of woman’s health, including menopause, and training of managers on how to support employees with health needs.

The good news is that even though menopause is a noteworthy health issue, the support needed from a workplace point of view can be quite simple.

Given that menopause is a medical issue, employers also need to look at offering practical and tangible solutions.

For example, menopause can cause drastic changes in body temperature, which can be addressed with fans or offering desks with windows or air conditioning vents close by.

The symptoms of menopause may also include insomnia, irritability and depressive symptoms, all of which have a physical base but can impact behaviour and mental wellbeing. With this, employees should take advantage of the personal support offered by their workplace through their Employee Assistance Program (EAP) and their Telemedicine provider if available.

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National Inclusion Week 2023: Acknowledging Corporate Diversity, Equity and Inclusion

Akeela — Tue, 26 Sep 2023 16:13:06 +0000

AI Global Media enforces strategies to create an inclusive environment with the introduction of a DE&I Committee.

National Inclusion Week is an annual event that highlights the importance of inclusion across the UK. Creating an inclusive workplace allows employees to feel valued, respected, and supported. The theme this year is #takeactionmakeimpact in which the organisation, Inclusive Employers calls companies and leaders to acknowledge what positive actions they can encourage within their workplace.

Inclusive Employers has organised a week’s worth of events to educate businesses around the nation the events include multiple webinars on topics like how to recruit inclusively. As part of our acknowledgement of National Inclusion Week, AI Global Media LTD will be creating a Diversity, Equity and Inclusion Committee.

Workplace Inclusivity is the practice of creating an environment whereby all people, regardless of gender, race, disability etc are welcomed and are respected by the company through different avenues. AI Global Media’s workforce is currently 47% male and 53% female. However, as a business we acknowledge that there is a lack of employees aged 40+. AI Global Media sees the benefits of having a diverse workforce with employees from a range of ages, backgrounds, genders, ethnicities etc. Both internally and externally, AI Global Media LTD have been responsive in transforming the issues involving the Neurodivergent & LGBTQIA+ communities with a multitude of events.

HR Manager, Natalie Harrison explains how AI Global Media on the companies’ methods to acknowledge inclusion; “As a business and as people leaders I believe we are naturally inclusive, aim to provide equal opportunity and embrace diversity. It’s now time to ensure that we are doing everything we can to live and work by our values. I believe that creating a DE&I committee will support this and I am really looking forward to the launch this month. I am looking forward to working closely with the committee, have meaningful discussions and make plans to do the best we can for our people!”

The Diversity, Equity and Inclusion Committee has the aim to ensure a supportive and welcoming environment in which employees of all backgrounds and demographic characteristics can work well together and thrive. The opportunity is open to all employees, to provide an avenue to discuss any issues or shortcomings that may exist within the business whilst looking at initiatives which can be introduced to support DE&I in the workplace.

In a recent report, statistics show that just 26% of the Tech workforce are women, with 3% of which being black & Hispanic and 5% being Asian. AI Global Media’s IT department is continuously looking to develop and improve its workforce statistics.

Within AI Global Media Ltd, we are beginning to see a growth in our employee inclusion within departments. Josh Hewitt, IT Manager explains “As a team we have always been inclusive, it’s just that 99% of applicants have been male whenever we post job adverts. I think having a mix within the department brings a fresh dynamic to the way we think and come up with new ideas. It also helps when problem solving as we all think differently about things and within IT there is usually multiple ways of solving an issue, it’s just choosing the right one. Hopefully it’s a sign that more women are looking to take up IT roles with the potential of more joining the department in the future.”

The company continues to acknowledge any potential shortcomings within the organisation and take action on Diversity, Equity and Inclusion impact. For more information on the activities AI Global Media partake in involving these matters, please go to AI Global Media – AI Global Media Ltd.

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Committed to Corporate Social Responsibility and Our Employees

Akeela — Mon, 25 Sep 2023 13:57:31 +0000

AI Global media outlines policies to improve the social responsibility of the business.

Corporate Social Responsibility (CSR) is a strategy in which companies’ action to ensure ethical and beneficial influences on society. This corporate governance has a very broad spectrum and is dependent on the individual company as to how they interpretate it. Largely, CSR enforces businesses to act in an economically, socially, and environmentally sustainable manner.

The benefits to create a strong CSR strategy are both good for the business itself and the community in which they are apart of. The strategy encourages a bond between employees and companies by boosting morale and connecting employees to their communities.

AI Global Media are passionate about supporting causes within the local community. Over recent years the company has supported Burton Soup Kitchen with donations of food and cash. AI Global Media has also fundraised for local special needs school Fountains Primary School with a donation from our workforce in which was raised through various activities such as a chilli eating challenge, office games and other donations. As well as this, AI Global Media has continuously supported other national and international causes such as Cancer Research UK, Guide Dogs for the Blind Association, Ukraine Crisis Appeal and Children in Need, amongst others.

AI Global Media are always looking for new ways to support local, national, and even global causes. The company has recently launched an Employer Supported Volunteering (ESV) scheme. This will allow all team members in the business the opportunity to take one day per year to volunteer with a charity or cause of their choosing. Individuals can select causes that are closest to their hearts and this gives them a day to support the cause without having to take leave or plan during their personal time this includes but not limited to:

Environmental work and conservation projects
Fundraising for community projects or charities
Community care work
The administration of public events

Participation in the ESV Scheme creates mutual benefits for the Company, the local community, and the Company’s employees. Some may support the local economy and enable skills and competencies to be developed and enhanced within the community. Skills and practical assistance are rendered to the community at little or no cost to the recipient.

The CSR policy aims to support employees:

To apply their skills in local communities.
To develop partnerships in their communities, by fostering sponsorship projects.
To help raise funds for worthwhile causes in their communities.

Director, Kathryn Hall talks about the impact CSR has on AI Global Media, “When I look at this from a recruitment and retaining talent point of view, I think our CSR activity will support the business massively. When I was starting out in full time work, the type of businesses I was to work at was very important to me. We share our charitable donations and involvements on our website: www.aiglobalmedialtd.com and our social media channels and hope this supports hiring great talent as individuals can see that we are a responsible business keen to support those in need.”

Having launched the scheme this summer, AI Global Media are excited to see what it will encourage its employees to achieve. With fundraising opportunities in the pipeline, the potential for CSR is undoubtedly going to be effective all round. You can follow AI Global Media’s path on the ESV Scheme on our social media channels.

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The Role of HR In AI Global Media

Akeela — Mon, 05 Jun 2023 11:08:56 +0000

Human Resources is a profession that works towards changing & improving the working lives of employees.

A great HR professional has strong integrity, a real drive for success as well as a keen attention to detail. For Internal HR professionals, strong relationship with employees throughout the business is incredibly important. AI Global Media is spotlighting HR Manager, Natalie Harrison on how she dominates her role.

What led you to pursue a career in HR?

I was going through the motions of deciding what I wanted to do with my career when the Director who dealt with HR at my previous employer was looking to take retirement. She said she thought I would be great in HR and asked me if I wanted the role and to take my qualifications alongside it. I gladly accepted her offer and haven’t looked back since!

What are some positive aspects of this position and what are some negatives?

A positive is helping people with their personal and professional development. A negative is dealing with low morale, but this can be turned around by working to make positive change!

What have you found to be a key trait for success as an HR professional?

There are many traits that come to mind, but I would say the ability to multitask and be organised are key. Also, effective communication skills and the ability to be kind and understanding.

How has working for AI Global been different to other roles you have had?

All of my previous HR experience was at the same Company, so 7 months ago coming into a completely different industry and working with different types of processes and people has certainly been a challenge, but a welcomed one. The setting here at AI is great, and the social aspects of regular incentives and group activities we offer significantly impacts morale and workplace relationships.

How have you helped to support career growth (learning & development) for people in AI?

I have encouraged employees to take advantage of opportunities to gain additional experience. I personally deliver line manager coaching every quarter on relevant topics, and we are currently looking at some external leadership training to upskill some of our team members.

The theme for International Human Resources Day in 2023 is “Shaping The New Future.” What does this mean to you and to AI Global?

Leading change to improve working lives has always been at the forefront of what I do. AI are really keen to be known as an employer of choice and I believe by supporting our people and continuing to make positive changes here, we are adapting to the new normal and are well on our way to achieving this!

Are there any noteworthy HR initiatives that made a difference here or think would?

A recent initiative which stands out is the introduction of an optional alternative working pattern. Feedback so far has been really positive with regards to improvement in work life balance. I am currently working on a Community and Volunteering policy which will allow employees the chance to participate in volunteering projects to support the local economy and enable skills, competencies, and personal wellbeing to be developed and enhanced within the community.

Director Kathryn Hall talks about how AI Global Media strongly supports the HR role, and how it has shaped the work environment; “The work of HR is integral to the running AI Global Media. Our HR Manager Natalie supports the business in so many ways both in managing day to day tasks and supporting on strategic decisions. It is important for businesses to remain compliant, to attract and retain great talent and to support employees and management throughout their day-to-day activities. The engagement of our workforce is vital to us, I don’t think we could achieve such high levels of engagement without dedicated HR support.”

Kathryn continues, “Natalie has been integral in helping us support a local special needs school with much needed funds in recognition of Autism Acceptance Week, she has supported the senior management team with an unfortunate but necessary redundancy process and has been very proactive in our recruitment activities leading to some really strong talent being acquired. Natalie is strategic in her thought processes as well as being commercially aware, having her as part of our management team has supported us in making some important, difficult, and strategic decision”.

AI Global Media is a part of the online HR and employment law resource, CIPD HR-Inform which allows our HR Manager to support the business in staying up to date. AI Global Media is constantly evolving their Human Resources Practice to integrate a new future for their employees.

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Employee Spotlight: Heather Ryan on 10 Years at AI Global Media

Akeela — Thu, 25 May 2023 15:38:28 +0000

Heather Ryan has recently celebrated her 10^th anniversary of employment at AI Global Media. Heather has supported the business in a number of areas during her time with the company and has for some years now demonstrated that she is a great asset to the business.

‘It is always a delight for us at AI Global Media when an employee hits a significant milestone with us,’ comments Marketing Director Kathryn Hall. ‘As of April 2023, Business Development & Sales Manager Heather Ryan has been with us 10 years! For a business that is just shy of 13 years old, this milestone seems even more special to us.

‘Heather joined us in April of 2013 in our finance department, in 2015 she made the bold and very much supported move to the awards team and since then has taken on some major projects in events management, business development and sales and also acting as an Interim Director for a period of 9 months. We asked Heather for her comments on her time with AI….

Q: What does a day in the life of a Business Development & Sales Manager at AI Global Media look like?

Working within the sales teams always keeps me on my toes and tasks vary from day to day, as well as working on a number of business development projects which allow me to help drive the business forward with new opportunities.

Q: What’s your favourite thing about working at AI?

I enjoy the varied tasks within my role and working alongside a great team of people. AI have always made sure the office environment is vibrant and really takes care of its employees, just some of the reasons why I have been here for ten years!

Q: How have you seen the company evolve since you first started?

When I first started working for AI there was only around 10 staff in a small office in the countryside and now there are around 60 of us in an office in Burton centre. Company culture has improved over the years with a much greater focus on employee wellbeing, something I know not all people are lucky enough to have in their work. AI is driven and as such our systems, processes and skills have grown immensely over the years allowing us to take better care of our customers and improve the services that we offer.

Q: What’s one thing you wish people knew about your job?

I found this a tough one to answer, but I guess how much planning, preparation and organisation is involved. Priorities can change from day to day and it can be hard work juggling what’s most important in the never ending list of tasks!

Q: So far, what has been your most favourite project?

I’d have to say my favourite project would be running the Better Business Expo back in 2019. This became my baby and it was great to learn all the ins and outs of running a corporate event.

Q: What advice would you give to recent new hires?

Being the ‘new person’ can be hard, my advice would be to show confidence and if your unsure of anything ask questions. Those around you are likely to know the job inside and out and will be more than happy to help you.

Q. What is it about you that most don’t know?

To be honest I’m not that interesting so found this question quite difficult to answer but here goes! I’ve been married for 10 years now, and have two kids, Darcey is 8 years old, and Finley is 14 years old (I know I don’t look old enough to have a teenager!) When I’m not working and I’m not shipping the kids around to their different activities, I like to spend time walking our dog Hector and days out at the weekend finding amazing places to eat.

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Deaf Awareness Week: Addressing Challenges and Communication Advice

Magdalena Lew — Thu, 04 May 2023 15:18:41 +0000

Written by Victoria Cotton

This week is National #DeafAwarenessWeek in the UK. Deaf Awareness Week has the aims to consider the communicational needs of deaf and hard of hearing people. Its purpose is to encourage people and services to work together to create a more inclusive society where deaf people have equal access to communication.

In day to day working environments this can be challenging for people who are hearing impaired. From things like background noise to talking over computers, aspects like this can prove difficult. AI Global Media aim to eradicate these issues by talking with our employees and understanding their needs. Our only aim is to make everyone’s time in the office as comfortable and straightforward as it should be.

Natalie Harrison our HR Manager says, “We believe it is important to ensure equality in the workplace for everyone. Allowing for a few reasonable adjustments can create an accommodating environment that allows for maximum productivity from everyone.

We believe the general set-up of our office can make accommodations for those who need extra support in their work. If an employee has a preferred method of communication, we can ensure that colleagues are aware, alongside any other necessary information so that they know how to interact with them, thereby creating an inclusive environment.”

With this year’s theme being ‘Access to Communication’, we interview our Research Executive, Hayleigh Burns who talks about her experiences.

What was your experience being hearing impaired in previous jobs?

“I discovered I was Hearing Impaired in my previous Job as a Hairdresser. I have always struggled to communicate with my clients when another stylist was using a hairdryer or there was any other background noise, my colleagues didn’t seem to have this issue.

Being hearing impaired in that business was a hurdle. Communication is key in hairdressing and if I mishear or interpret what someone has said incorrectly because I have lip read them wrong then a client could leave very unhappy. In hairdressing your reputation is everything and a bad review will really affect you negatively. I was also embarrassed to have to explain to every new customer that I didn’t hear well and if they needed to talk to me, they would have to get my attention by tapping me. I navigated this for a while but whilst I was hairdressing, Covid hit and we were made to wear face masks. Even with my hearing aid I really struggled to hear what people were saying to me. I couldn’t lip read anymore and I began to feel increasingly isolated. “

How did you manage these challenges?

“I spoke to a few people on online forums and eventually e-mailed a charity for advice. My father was kind enough to offer to get me what is called a Roger Select. This is a directional Microphone I can connect to the TV and to my mobile phone etc. I could take it to work and place it in front of the client and the sound would travel directly into my hearing aid. Like my own personal loop system. Again, it isn’t perfect, but something is better than nothing.

What is it like working at AI Global Media?

“AI Global Media has been a breath of fresh air. From my first day I have felt considered. I have been given the opportunity to express what I need. I work with the most wonderful team of people who have never made me feel like there was anything different about me. They have been so comfortable around me which is refreshing. If I don’t hear them, they always repeat themselves without getting frustrated with me.”

What does Deaf Awareness Week mean to you?

Being considerate. You can’t see that someone is deaf or hearing impaired, therefore I quite often have to announce that I have a problem which gets humiliating. The reactions I have to this are varied from people shouting in my face (this comes from a good place) to people walking away from me and avoiding me (normally shop assistants). Just having someone speak clearly facing me so I can see your mouth makes communication so much easier. It’s a good idea to ask the person what will make communicating easier for them. My cousin was born profoundly deaf, and I don’t sign so we communicate via text even if we are sat next to each other. Ask questions, try to understand the impact it has on their life.

Advice for any businesses with employees who are hearing impaired.

Be aware of the environment. If a person with hearing aids is sat between people, that can be quite overwhelming because you have noise from all directions. Hearing aids point backwards so consider if the noise behind the person will affect them. Just because a person has hearing loss doesn’t mean that they can’t hear some sounds and may be more affected by them so be respectful of not causing too much noise that may make them uncomfortable. It is easy to feel like a burden when you can’t hear so patience is imperative. If there is a meeting, make sure they are in a position to lipread if that is something they do.

#DeafAwarenessweek is so important to employees like Hayleigh, and we have been truly lucky to have her as a part of AI Global Media. For more information go to Deaf Awareness Week – Deafness Resource Centre

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Being Green in Business

Magdalena Lew — Sat, 22 Apr 2023 09:00:00 +0000

Over recent years the management team of Burton-upon-Trent-based digital media group AI Global Media have been highly focused on making their business practices more sustainable.

Earth Day is an annual celebration that honours the achievements of the environmental movement and raises awareness of the need to protect Earth’s natural resources for future generations. Today, Earth day has been observed for 53 years!

With this in mind, the team have considered how they can further develop into a greener and more environmentally conscious business.

In this article some ideas are shared on what businesses can do to support the global efforts towards sustainability and to do their bit by making small changes in the way they do business.

Top Tips for Creating an Eco-Friendly Working Environment:

Reduce paper waste

Encourage team members to share information digitally rather than opting to print. Ensure your set up supports this with screens to display presentations in meetings, provide a system that holds and manages HR documents digitally and securely and proactively encourage a paperless environment.

Save energy where possible

Switch to LED lighting, turn off lights and IT equipment when not in use and offer home working where appropriate.

Recycle!

A lot of recyclable business waste ends up in landfill. Do your bit and make steps to recycle where possible. This is likely to mean paying for regular collections from a third-party provider however many are cost-effective and you will likely find a firm locally.

Use eco-friendly products

Consider product packaging, your cleaning products, office supplies, purchasing locally etc.

Make it fun

Consider a ‘Go Greener Competition’ with a prize for the department or team who has made the biggest impact over a given period.

Kathryn Hall, director of AI Global Media comments, “At AI Global Media we are passionately invested in reducing our carbon footprint and are always looking for ways to further support this initiative. Our environmental impact educates our business decisions each week. Many of our stakeholders are more conscious than ever of the negative impact a business may have on the environment, AI Global Media’s board and senior management team take this very seriously and strive to be as green as we can whilst not negatively impacting on our service.”

Some of the ways in which AI Global Media is supporting a greener working environment:

With hybrid working – team members have the chance to work from home 2 days a week, saving them fuel to get in the office, and having fewer people in the office means less energy used.

All lights are on timers – throughout the office, all lights are on timers, and if no activity is detected, the lights will go off.

Recycling – the business pays to have a recycling waste collection every 2 weeks. Team members are encouraged to recycle their waste, signs are displayed detailing which items can be recycled and where to dispose of them.

The business has invested in eco-friendly trophy packaging – A change has been made from jiffy bags and regular pellets and parcel tape to cardboard boxes, biodegradable pellets, and recyclable parcel tape.

Other initiatives that have been discussed by the team includes creating a sustainability committee within the workforce to drive the green initiative forward, harnessing and re-using some of the energy created to cool our server room, trialling paperless notebooks and switching to eco-friendly cleaning products.

Good luck to other businesses embarking on their journey to be greener. #AIgoesgreen

About AI Global Media

Since 2010 AI Global Media has been committed to creating engaging B2B content that informs readers and allows them to market their business to a global audience.

Today, the group boasts 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience. The flagship brand, Acquisition International, distributes a monthly digital magazine to a global circulation of 85,000, who are treated to a range of features and news pieces on the latest developments in the global corporate market.

Alongside this, is the luxury-lifestyle magazine, LUXlife, which appeals to a range of high-net-worth individuals, offering them insight into the latest products, experiences, and innovations to ensure they can live the high-life to its fullest. Global Health & Pharma focuses on the medical and pharmaceutical industry, whilst BUILD publishes the latest features on construction, architecture, property, and interior design. Many of our other brands have a regional focus, including APAC Insider, MEA Markets and New World Report.

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World Autism Awareness Week

Akeela — Fri, 24 Mar 2023 12:18:27 +0000

Autism Awareness Week this year is from Monday the 27^th of March to the 2^nd of April although World Autism Acceptance Day itself falls on Sunday 2^nd April. This week is crucial to spread awareness and educate people about how Autism impacts people in their daily lives as well as their professional lives. This week encourages people to promote inclusivity and help build a promising environment for autistic people, supporting them where they need it the most.

The word Autism comes from the medical term, Autism Spectrum Disorder. Autism is not an illness or a disease, it is simply a condition that means that your brain works differently from other people. This is usually something people are born with and although this is not a medical condition that has a “cure”, there are a lot of things that can be done to support people with autism. Those who have autism have different strengths and weaknesses but usually autism impacts one’s social skills.

Autism can present in different ways with different people. Mostly for autistic people, it is generally difficult for them to communicate with others and they also react differently to their surroundings. As an employer, it is very important to create an autism-friendly environment to allow for those with the disability to adapt easily and encourage positive development.

As an employer, in order to make your workplace autism-friendly, you could ask employees with autism regarding any work equipment that they find distracting and provide them with noise-cancelling headphones, screens around their desk and monitors or having a desk somewhere they find they are less likely to feel distracted. Making small changes in your workplace can help your employees to feel more comfortable in their surroundings and can also encourage their productivity during the day. It is also important for employers to encourage positive communication among staff members, as people who have autism can easily feel anxious in stressful situations, so it is important to be able to provide reassurance sensitively to those who need it.

For Autism Awareness Week at AI Global Media, we have put together a week of fundraising activities to raise money for Fountains High School in Stretton, Burton. Many children with special needs often miss out on everyday experiences and with our fundraising activities in the office, we hope to raise some money to donate to the school which can be put towards providing these experiences for the children. Our fundraising activities include games, quizzes and competitions that we will be hosting office-wide and accepting donations for participation as well as encouraging local businesses in the area to participate by donating some money towards fundraiser.

To support the autistic community, please donate to the National Autistic Society to help make a difference: https://www.autism.org.uk/get-involved/donate

Sources for article: https://www.beyondautism.org.uk/about-autism/events/world-autism-acceptance-week/

https://www.nhs.uk/conditions/autism/what-is-autism/

https://www.autism.org.uk/advice-and-guidance/topics/employment/employing-autistic-people/employers

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Corporate Anniversary Marketing: How to Celebrate Your Company Milestones

Patrick Doherty — Thu, 23 Mar 2023 11:31:22 +0000

As a business owner, your corporate anniversary is a significant milestone that deserves to be celebrated. This is an opportunity to reflect on your company’s journey and achievements, recognize your employees, and strengthen relationships with your clients and stakeholders. Here are some ideas on how your business can celebrate its corporate anniversary:

Plan a Corporate Anniversary Event

Hosting a corporate anniversary celebration is a great way to bring together your employees, clients, and stakeholders. Depending on the size of your company, you can opt for a formal event like a gala dinner or a casual gathering like a company picnic or barbecue. Incorporate team-building activities or contests to add to the celebratory atmosphere.

Create Commemorative Merchandise

Commemorative merchandise is an effective way to promote your brand and commemorate your milestones. Consider anniversary branded merchandise like t-shirts, hats, celebratory logos, milestone trophy or mugs that reflect your company’s identity and achievements. This is also an opportunity to provide your employees and stakeholders with a tangible item to remember the occasion.

Give Back to the Community

Celebrating your corporate anniversary is also an opportunity to give back to the community. Consider supporting a local charity or volunteering your time to a cause that aligns with your brand’s values. Partnering with other local businesses can amplify your impact and create a positive impact on your community, while still promoting your brands milestone celebration. Consider creating content for the celebration to promote or even notify local press offices.

Launch a New Product or Service

Your corporate anniversary is also an ideal time to launch a new product or service. This can generate excitement among your clients and stakeholders and provide an opportunity to showcase your company’s innovation and growth. Consider developing a product or service with a supporting anniversary marketing strategy, look to find a gap in your industry to capitalise upon which will add value to your current clientele and new prospects.

Leverage Digital Marketing

Digital marketing can be an effective way to celebrate your corporate anniversary and reach a wider audience. Consider launching a social media campaign that includes branded hashtags and encourages your followers to share their memories and experiences with your brand. You could also create a special landing page on your website that highlights your company’s history and milestones. You could also utilise special branding such as a celebratory logo to highlight your milestone. All these options can serve as a valuable resource for customers and prospects who want to learn more about your company and its achievements.

In conclusion, celebrating your corporate anniversary is an important milestone that deserves to be recognized and celebrated. By hosting an event, creating branded merchandise, giving back to the community, and launching a new product or service, you can create an effective marketing strategy that showcases your brand’s identity and values. Use the suggested keywords in a natural and relevant way within the blog post to improve the chances of ranking well in Google search results.

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Happy World Book Day 2023!

Akeela — Thu, 02 Mar 2023 17:15:53 +0000

The 2^nd of March 2023 marks World Book Day and like every year, we are always ecstatic to celebrate World Book Day at AI Global Media. This year we decided to get our employees to share their favourite film or television series that has been adapted from a book. We collated all of their answers and have put together a piece filled with fun facts of these well-loved book adaptations.

Harry Potter

The Harry Potter film series is one of the most popular book adaptations with so many Harry Potter fans (also known as Potterheads) that fell in love with the characters while reading the books and on the other hand, die-hard fans of the movie that bought and enjoyed the books after indulging in the film adaptation. The fantasy books that revolve around a young wizard are the best-selling fantasy book series and over 500 million copies of the books from the series have been sold globally.

The Lord of the Rings

The Lord of the Rings book series was first published in the 1950s and there have been three film adaptations to the book series. The first made in 1978, the second made in 1980 then in 2001 the first part to the three instalment trilogy was released and was directed by Peter Jackson, the second was released in 2002 and the third part in 2003. As well as this, the film trilogy has set a record for receiving 17 Oscars.

Game of Thrones

Game of Thrones is the record-breaking mythical television show based on the novel series with the same name published in the 90’s. A fun piece of trivia of the widely-loved show is that there is an unreleased pilot episode of the series that was so bad it had to be shelved and reshot. The creators of the series wanted the show to be as authentic as it could be and as close to the book series as possible which is why it was scrapped initially.

The Devil Wears Prada

The Devil Wears Prada was a major success when it released in 2006 and the chic comedy film has gone on to become a cult favourite among the masses. A lesser-known fact about the film is that the studio, Fox, bought the rights of its source material before the novel was even complete. The vice president of the studio at the time was so impressed by the manuscript that the rights to the big screen adaptation were immediately bought in 2003!

The Handmaids Tale

The Handmaids Tale is a dystopian novel written and published in 1985. The series highlights prominent political issues and has garnered a capitvated audience since it’s release in 2017. The author of the novel, Margaret Atwood works as the consulting producer on the series and has made a cameo appearance as Aunt Margaret in the pilot episode titled “Offred”.

Dune

The 1965 epic science fiction novel Dune was highly controversial at it’s time of release as the storyline detailed the complexities and dangers of messianic prophecies. The novels are heavily influenced by the Middle Eastern and Islamic cultures. The film adaptation, directed by Dennis Villineuve, was a huge theatrical success although received mixed reviews due to the nature of the length of the film. The film stars Timothee Chalamet in the lead part and the second part is due to release in the latter half of 2023.

The Lion, The Witch and The Wardrobe

The famous novel was published in 1950 after it took the author 10 years to write. C.S. Lewis started writing the best-selling novel in 1939 and finished it in 1949. The novel was heavily inspired by three girls that lived with Lewis during World War II due to the bombings that were expected at the time in London. As well as this, the land of Narnia is also heavily inspired by Lewis’s imaginations from his childhood; he often imagine stories that took place in “Animal Land” as a child. The film adaptation released in 2005 and was a global success!

The Life of Pi

The fictional fantasy novel was originally published 2001 and won the Booker Prize in 2002. The story follows An Indian boy who is lost at sea in a life boat and has four wild animals as companions following him on his journey. The film was planned to be adapted into a movie since 2003 and the makers auditioned 3000 people to find an actor to play the role of the protagonist, Pi. Eventually Suraj Sharma was cast despite having no previous acting experience.

The Vampire Diaries

The popular young adult vampire fiction series was originally published in the early 90’s and the television adaption went on air in 2009 and ended in 2019 with 8 seasons, making it the longest running vampire series. Despite the popularity of the novels, a lot of the material was changed for the television series.

Christine

The 1983 released horror film is based on the novel written by Stephen King of the same name. The film released in theatres eight months after the novel was published and was still reigning with high New York Times fiction rankings. The director of the film, John Carpenter confirmed his interest in making the on-screen adaptation after reading only half of the manuscript of the novel.

Pride and Prejudice

Pride and Prejudice is considered to be one of the finest examples of English literature. The classic novel was originally published in 1813 by the maverick Jane Austen and has a total of 17 adaptations, as it has been adapted several times for cinematic and televised release. The 2005 release became a cult favourite as it received four Oscar nominations and box office success. On the other hand, the 1995 mini-series created by the BBC remains the most popular on television due to the nature of the writing staying true to the original material.

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Top Ways to Celebrate your Corporate Anniversary

Patrick Doherty — Fri, 06 May 2022 11:27:54 +0000

People won’t know about your achievements unless you tell them, so share the message proudly!

We get it, amongst hectic schedules, corporate anniversaries can pass by far too easily. The thing is though, in the context of business survival statistics, your anniversary is a huge deal!

Don’t let your achievements go unnoticed and use your birthday as an excuse to generate some interest and awareness around your brand. Read on for our top tips:

1) Order some commemorative celebratory items to put on display in offices, meeting rooms, or at events – basically anywhere with important footfall. Items may include trophies, decorative wall plaques and banners, or something that’s a bit more personal/bespoke to you.

2) Create some content – use the anniversary as an excuse to tell a story. Some clients reflect by writing a “history book”, others focus on key people on their journey, new products, services, or initiatives they are launching. It doesn’t matter but use the hook to support your messaging.

3) Get the word out! It’s all well and good creating the content, but you need to think about how to get it seen. Consider the strengths of your own network, website users, newsletters, social followers etc. and then consider partnering with a third party who can increase those views.

4) Celebrate with your staff, whether you throw a huge party or plan something slightly more discreet, it’s important to allow them to share in your success, after all, where would you be without them?

5) Celebrate with your customers! You can use the anniversary as an excuse to reengage past customers, you can offer out celebratory discount codes to customers old and new, you might even invite key clients to be part of your content / messaging strategy.

6) Use the occasion to launch a new product, service, or initiative. Your trading history demonstrates your tenacity and trustworthiness – maximise this by linking it to something new!

7) Share your wisdom – your company has been on a real journey and has achieved a level of success that most can only dream of, use this anniversary as an excuse to give back and coach others.

8) Reinforce your commitment to the next however many years – yes you are established and experienced, but that doesn’t mean you can’t be new and innovative. Share your future goals and vision and get people excited about the next stage of your journey.

Hope that’s useful! Here’s to you and your team, wishing you a very happy birthday!

The post Top Ways to Celebrate your Corporate Anniversary appeared first on AI Global Media.

AI Global Media Ltd. on Green Policies and Sustainability

AI Global Media — Thu, 21 Apr 2022 10:17:43 +0000

With Earth Day approaching on 22^nd April, now is a great time for us all to think about how we can help in the global effort towards sustainability and fighting climate change. While some larger, more affluential companies may be able to do more, smaller companies can also make changes to their business practices to help.

We have taken the opportunity to discuss some reasons to go green, a few policies that can be implemented in businesses, and also mention some we have adopted in our own office in an attempt to make the business more green!

Reasons to Go Green

Sustainability

Since the United Nations Climate Change Conference 2021 in Glasgow (COP26), some clear goals for the world at large have been outlined, and until COP27, the UK holds the Presidency. These goals include:

Secure global net zero by 2050
Adapt to protect communities and natural habitats
Mobilise finance
Work together to deliver these goals

UK businesses accounted for about 18% of the total carbon footprint in the past year. While SMEs in some reports are claimed to be responsible for over 50% of that footprint. By pushing towards more sustainable business practices and reaching the goals set out by COP26, we can ultimately make an impact towards climate change, helping to safeguard the world for future generations.

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a self-regulating business model, which focuses on the accountability and moral practices of those businesses. This could be through philanthropy, contributing to the wellbeing of the local community, or integrating environmental concerns into the business’s operations.

A recent survey found that 71 per cent of consumers prefer to buy from businesses that align with their values, proving that CSR not only improves a company’s impact on the environment but also builds customer loyalty.

Costs

Some sustainability solutions can reduce costs in the short term and continues through the life of the business. Switching to a cleaner energy supplier, reducing electricity and water consumption, and changing to some more environmentally friendly product suppliers can also reduce expenses.

How Businesses Can Help

SMEs

Smaller companies may be at a disadvantage with their sustainability policies because they may not have the money and resources to make drastic changes, however there may be some ways they can help. By making more small changes, this can add up to a noticeable difference. This can include:

Using recyclable materials
Encouraging employees to turn off equipment rather than leave it on standby
Only boil as much water as needed
Change old lightbulbs to energy efficient ones
Buy from local suppliers
Use non-toxic cleaning supplies

Larger Companies

Larger scale companies may have more resources and financial stability to help them with their own sustainability efforts. With CSR being a positive in the eyes of the public, there’s no downside to their reputation or company interests, making some changes can only be a positive. Investigating the company’s carbon footprint and setting realistic targets is a good place to start. This can include:

Implementing a cycle to work scheme
Encourage bringing lunch in to reduce food and packaging waste
Go paperless where possible
Use eco-friendly office supplies, like refillable pens
Switch to a green energy supplier
Get creative and upcycle
Plant trees and a garden
Give back to your local environment and help your community

Our Own Policies

At AI Global Media, we have several policies in place to encourage a culture of sustainable practices, to both help employees individually and the company at large.

Hybrid working – we offer all employees the chance to work from home 2 days a week, saving them fuel to get in the office, and having fewer people in the office means less energy used
All lights on timers – throughout the office, all lights are on timers, and if no activity is detected, the lights will go off, reducing the electricity needed
Recycling – we encourage all employees to properly recycle all waste throughout the office. With a sign specifying what is and is not recyclable for our area (this is important to note as some people may be part of another district where some items are not widely recycled)
Less waste in our trophy sends – we have updated our packaging to reduce plastic and be recycled by the company or individual receiving the parcel
Mostly digital presence – as a company we focus on having a strong digital presence, which would require us to use less paper waste

We realise that there is plenty more we could be doing, and we aim to add more initiatives in the coming years to help us achieve net zero, in line with the COP26 goals.

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